TechCrunch

Nokia today is taking some big steps to upgrade its Maps division, starting with a big rebrand as Here. To beef up the service, today Nokia also announced that it has acquired earthmine, a specialist in 3D street-level imaging, based out of Berkeley. Financial terms of the deal were not disclosed.

Nokia says that the earthmine team will join Nokia’s Location and Commerce business division. It will remain in Berkeley, which will become a “key site” for the company’s 3D mapping business.

The news was unveiled earlier today at a Nokia event where the company was announcing the rebranding of its mapping service as Here.

earthmine offers technology that competes against the likes of Google and its Google Earth and Street View offerings, but while Google offers its service both at the API and direct-to-user levels, up to now earthmine has focused only on the B2B side…

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